The ultimate guide to marketing your martial arts school for massive growth & incredible brand recognition — without wasting your money or time
Marketing is vast. And as a martial arts school owner, it’s easy for you to get lost and waste precious time and money in the process.
There are nearly infinite ways to market your business, but not all of them are as equally effective. To help you cut through the noise and the nonsense, we’ve put together a list of the most effective marketing strategies that martial arts school owners have actually used.
An Explosive Framework for Building an Unstoppable Army of Students Who Attract MORE Students to Your School
A business that isn’t growing is a business that’s dying. Growth is not merely a thing which helps you rest a little easier, or accomplish a goal, or feel a little happier: it is a matter of survival for your martial arts school.
To be a viable, long term business, a martial arts school needs paying members. Yes, your school may have an excellent facility with the best-in-the-business equipment while also teaching popular disciplines at the highest levels, but none of that will matter if potential students aren’t signing up.
Getting your enrollment numbers up is a challenge for many schools. However, there are several strategies to keep your student enrollment numbers up without having to discount your enrollment fees.
Here are four ways you can increase student enrollment in your martial arts school:
Online search is one of the main ways people find businesses in the 21st century, and martial arts schools are no exception. Ranking high in search results in your area can increase your new sign-ups significantly.
SEO stands for Search Engine Optimization, and it’s the process of optimizing your online presence to help search engines such as Google recognize your brand and rank you higher in their search results.
In this article we’ll quickly cover 4 points that will help improve your search results rankings and drive more organic traffic to your website:
Email marketing and list-building are the number one resource to create sales across many industries. In saying that, email marketing is also commonly the most overlooked asset for martial arts academy owners.
Martial arts schools need to attract students and retain them by building strong personal relationships. With the right tools and strategies built for martial arts school owners, it can bring in new students while also allowing them to devote their time and focus on their active students and classes.
The first rule of sales is to get the product into the customer’s hands. And if you run a service-based business like a martial arts school, the only way to get your “product” into your customers’ hands is to let them try your service.
Trial offers are an effective method of driving more people into your martial arts gym, but they often leave owners frustrated at how so few “convert” to regular memberships once those trials have ended.
Does this mean trials are actually ineffective at driving memberships? Not quite. If you take a look at trials that have low conversion rates, you’ll notice a few patterns…
…without selling out, watering down, or becoming a McDojo
Effectively marketing your martial arts school doesn’t mean you have to sell out like a McDojo or burn through tons of capital you don’t have.
Unfortunately, dojo owners tend to shy away from professional marketing techniques because they perceive it to be shady, dishonest, and manipulative.
This was true in decades past, but the marketing world has changed for the better, and the best marketing practices available now can explode your business without hurting your conscience or polluting your reputation.
When building your gym’s marketing, there’s a basic conflict for every gym owner. On one hand, they opened a gym or martial arts school because they love the sport and art they train in, and would like to make it as accessible as possible to people in their community. On the other hand, they are now running a business with their livelihood on the line.
From a business perspective, gym owners are worried about their bottom line. From the sports-fan and instructor perspective (which not every gym owner is), the goal is to provide the best experience and value to gym members.
As someone who moved a lot and likes to travel, I find myself searching for gyms in new places quite often. My first contact with a gym is typically through their website, and thus I’ve already seen a lot of variety in gym website design. Granted, it’s mostly BJJ schools websites, as that is the sport I train (with a few MMA gyms thrown in the mix).