Patrick Skinner - April 14, 2021

4 Marketing Strategies That Boost Enrollment in Martial Arts Schools

To be a viable, long term business, a martial arts school needs paying members. Yes, your school may have an excellent facility with the best-in-the-business equipment while also teaching popular disciplines at the highest levels, but none of that will matter if potential students aren’t signing up.

Getting your enrollment numbers up is a challenge for many schools. However, there are several strategies to keep your student enrollment numbers up without having to discount your enrollment fees.

Here are four ways you can increase student enrollment in your martial arts school:

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Patrick Skinner - April 10, 2021

4 Things to do to increase SEO results for your Martial Arts Academy

Online search is one of the main ways people find businesses in the 21st century, and martial arts schools are no exception. Ranking high in search results in your area can increase your new sign-ups significantly.

SEO stands for Search Engine Optimization, and it’s the process of optimizing your online presence to help search engines such as Google recognize your brand and rank you higher in their search results.

In this article we’ll quickly cover 4 points that will help improve your search results rankings and drive more organic traffic to your website:

  1. User-Friendly Website Design: 
  2. Specify Location
  3. Geo-Targeted Keywords
  4. Unique Content Creation
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Patrick Skinner - April 7, 2021

How to Recruit New Martial Arts Students with Email Marketing

Email marketing and list-building are the number one resource to create sales across many industries.  In saying that, email marketing is also commonly the most overlooked asset for martial arts academy owners. 

Martial arts schools need to attract students and retain them by building strong personal relationships. With the right tools and strategies built for martial arts school owners, it can bring in new students while also allowing them to devote their time and focus on their active students and classes. 

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Josh Peacock - May 5, 2020

How to Get More Membership Sign-ups from Your Trial Programs

The first rule of sales is to get the product into the customer’s hands. And if you run a service-based business like a martial arts school, the only way to get your “product” into your customers’ hands is to let them try your service.

Trial offers are an effective method of driving more people into your martial arts gym, but they often leave owners frustrated at how so few “convert” to regular memberships once those trials have ended. 

Does this mean trials are actually ineffective at driving memberships? Not quite. If you take a look at trials that have low conversion rates, you’ll notice a few patterns…

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Josh Peacock - October 27, 2019

The Martial Arts Marketing Secret that Builds 6-Figure Schools

…without selling out, watering down, or becoming a McDojo

Effectively marketing your martial arts school doesn’t mean you have to sell out like a McDojo or burn through tons of capital you don’t have. 

Unfortunately, dojo owners tend to shy away from professional marketing techniques because they perceive it to be shady, dishonest, and manipulative. 

This was true in decades past, but the marketing world has changed for the better, and the best marketing practices available now can explode your business without hurting your conscience or polluting your reputation. 

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Eran Galperin - May 20, 2016

The Underbelly of Gym And Martial Arts Sales

When building your gym’s marketing, there’s a basic conflict for every gym owner. On one hand, they opened a gym or martial arts school because they love the sport and art they train in, and would like to make it as accessible as possible to people in their community. On the other hand, they are now running a business with their livelihood on the line.

From a business perspective, gym owners are worried about their bottom line. From the sports-fan and instructor perspective (which not every gym owner is), the goal is to provide the best experience and value to gym members.

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Eran Galperin - March 24, 2016

Most Gym Websites Suck, But They Don’t Have To

As someone who moved a lot and likes to travel, I find myself searching for gyms in new places quite often. My first contact with a gym is typically through their website, and thus I’ve already seen a lot of variety in gym website design. Granted, it’s mostly BJJ schools websites, as that is the sport I train (with a few MMA gyms thrown in the mix).

Your school website being the first point of contact with many potential visitors is something we already covered before, when we polled 250+ people on how they found their current gym. And yet, too many gym websites do not do a good job representing their owners.

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Eran Galperin - February 26, 2016

5 Reasons you should be using social media for your gym

Social media has pervaded our daily lives to the degree that you’ll be hard pressed to find a member of your gym who doesn’t use it at all. Over 90% of young adults (18-29) and 2/3 of all Americans, use social media in some way.

Sites such as Facebook, Twitter and Instagram provide you with a great opportunity to reach and interact with your gym members and potential visitors, for a relatively small investment of time and effort.

Most gym managers are aware that they can benefit from using social media, though it might not be clear to them what exactly they should be getting out of it. Let’s go over the main reasons you should be using social media for your gym:
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Eran Galperin - February 18, 2016

Building your gym referral program into a powerful marketing tool

Member referrals are an extremely valuable source for finding new members for your gym. When we analyzed how people find martial arts schools, 21% of people found their current gym through a referral. However, 41% of people decided to visit their gym for the first time based on a referral – This means that an additional 20% of people looked for an opinion about a potential gym from someone they know, before trying it out.

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