There’s a basic conflict for every gym owner. On one hand, they opened a gym because they love the sport and art they train in, and would like to make it as accessible as possible to people in their community. On the other hand, they are now running a business with their livelihood on the line.
From a business perspective, gym owners are worried about their bottom line. From the sports-fan and instructor perspective (which not every gym owner is), the goal is to provide the best experience and value to gym members.
Those two concerns are often at odds with each other, and addressing one often comes at the expense of the other. The balancing act of selling and making a profit with providing the best product and value to members is the core dilemma for gym owners, and there are many different takes on how to go about it.
Continue reading The underbelly of gym sales