As someone who moved a lot and likes to travel, I find myself searching for gyms in new places quite often. My first contact with a gym is typically through their website, and thus I’ve already seen a lot of variety in gym website design. Granted, it’s mostly BJJ schools websites, as that is the sport I train (with a few MMA gyms thrown in the mix).
Your school website being the first point of contact with many potential visitors is something we already covered before, when we polled 250+ people on how they found their current gym. And yet, too many gym websites do not do a good job representing their owners.