Eran Galperin - February 18, 2016

Building your gym referral program into a powerful marketing tool

Member referrals are an extremely valuable source for finding new members for your gym. When we analyzed how people find martial arts schools, 21% of people found their current gym through a referral. However, 41% of people decided to visit their gym for the first time based on a referral – This means that an additional 20% of people looked for an opinion about a potential gym from someone they know, before trying it out.

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Recent Articles

Eran Galperin - January 31, 2016

How to Create a Curriculum for Your Martial Arts School

If you’ve ever found yourself frustrated or burnt-out on coming up with lesson plans week after week, you’re in the right place. 

Here’s the sad truth:

A structured curriculum for classes is missing from too many martial arts schools…

Instead, the most common approach is the “technique of the day” — where an instructor shows a few random techniques during class, often without any unifying theme or relation to previously taught material.

If they’re more diligent, instructors sometimes might prepare a week or two worth of material in advance…

But is that enough?

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Eran Galperin - January 23, 2016

SEO For Martial Arts Gyms (2019)

In my previous article, I covered the main acquisition channels for new members at martial arts gyms. It may or may not surprise you that search engines accounted for a whopping 46% of new gym members. If you add map services such as Google Maps to it, which is another form of search, that comes to a staggering 63%. That means that on average, almost 2 / 3 of your member acquisition will arrive via online search.

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Eran Galperin - January 8, 2016

How People Find Your Martial Arts Gym

The survival and growth of a martial arts gym is tied closely to the influx of new members. Members pay the bills, and without a steady flow of new ones, a school cannot grow or even maintain its current status, as there is a constant churn of existing members.

To understand how prospective members might find your place, we ran a survey on Reddit’s BJJ community. Being that the results are from an online community, you would expect the data to somewhat prefer online acquisition channels. However, I believe it is still representative of how most people conduct their martial arts school search.

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