Member referrals are an extremely valuable source for finding new members for your gym. When we analyzed how people find martial arts schools, 21% of people found their current gym through a referral. However, 41% of people decided to visit their gym for the first time based on a referral – This means that an additional 20% of people looked for an opinion about a potential gym from someone they know, before trying it out.
If you’ve ever found yourself frustrated or burnt-out on coming up with lesson plans week after week, you’re in the right place.
Here’s the sad truth:
A structured curriculum for classes is missing from too many martial arts schools…
Instead, the most common approach is the “technique of the day” — where an instructor shows a few random techniques during class, often without any unifying theme or relation to previously taught material.
If they’re more diligent, instructors sometimes might prepare a week or two worth of material in advance…
But is that enough?
In my previous article, I covered the main acquisition channels for new members at martial arts gyms. It may or may not surprise you that search engines accounted for a whopping 46% of new gym members. If you add map services such as Google Maps to it, which is another form of search, that comes to a staggering 63%. That means that on average, almost 2 / 3 of your member acquisition will arrive via online search.
The survival and growth of a martial arts gym is tied closely to the influx of new members. Members pay the bills, and without a steady flow of new ones, a school cannot grow or even maintain its current status, as there is a constant churn of existing members.
To understand how prospective members might find your place, we ran a survey on Reddit’s BJJ community. Being that the results are from an online community, you would expect the data to somewhat prefer online acquisition channels. However, I believe it is still representative of how most people conduct their martial arts school search.
We’re happy to announce the Martial Arts on Rails service is now live! If you’re reading, you probably have a good idea of what we do, but just in case, an introduction: