For the last few weeks we’ve been working on a refresh of the gym website template we’ve been offering, a feature that has barely been touched since we launched more than 4 years ago. Let’s go over what’s new:Continue reading “Features Update: Refreshed gym website, improved sign-up flow, multiple payment methods and more”
High level competitors in any sport have a gruelling training regiment. That might seem incompatible with the inclusive feel of most martial arts schools, where everyone is encouraged to join and train to the best of their physical abilities.
Does it make sense to invest in a competition team and training that would exclude most of your members? In this article we explore the benefits of doing so and how it can help your academy prosper.Continue reading “Investing in a competition team and your gym’s reputation”
The first rule of sales is to get the product into the customer’s hands. And if you run a service-based business like a martial arts school, the only way to get your “product” into your customers’ hands is to let them try your service.
Trial offers are an effective method of driving more people into your martial arts gym, but they often leave owners frustrated at how so few “convert” to regular memberships once those trials have ended.
Does this mean trials are actually ineffective at driving memberships? Not quite. If you take a look at trials that have low conversion rates, you’ll notice a few patterns…Continue reading “How to Get More Membership Sign-ups from Your Trial Programs”
With most gyms currently closed due to the global coronavirus pandemic, it’s hard to tell when or if things will ever go back to the way they were before. I’ve been having conversations with our users and other gym owners about their concerns and ideas for how to respond to the situation, and have been following closely on how other industries are handling it.Continue reading “A Playbook for re-opening your Martial Arts school post COVID-19”
Private classes are an excellent way for students to get personal, customized instruction, and for instructors to generate additional income to supplement group classes. However, many gyms do not offer private lessons, for various reasons.
In this article, I will tell you why you should be teaching private classes regularly, how your students will benefit from them, how to teach a private class (+ the big mistakes to avoid) and how to sell your private classes.Continue reading “The Many Benefits of Teaching Private Classes”
As many gyms are currently shutdown due to the COVID-19 pandemic, many instructors are using this time to re-evaluate their curriculum. Much of the focus will likely be on technical instruction, but there’s another aspect that is often overlooked – warm-ups.Continue reading “The Science of Warm-Ups – How To Make The Most Out Of Every Training Session”
This article was written by Alan “Gumby” Marques, a Ralph Gracie black belt in Brazilian Jiu Jitsu, the owner of Heroes Martial Arts in San Jose, and one of the original founders of On The Mat
The Covid-19 Pandemic is unprecedented in scale and uncertainty in the future and many school owners are left wondering if they schools will survive the ordeal. If I can take comfort in anything, with a large percentage of the planet on some form of shelter in place is that this is truly a moment in history where we are all truly in it together.Continue reading “A Checklist For The School Owner During The COVID-19 Pandemic”
As the situation with the COVID19 virus continues to develop, gym owners are faced with difficult decisions that will have serious repercussions for the future of their business and livelihood.
We’ve been talking to some of you regarding this situation, and wanted to share some of the ways gyms have been handling this situation so others can learn from it and perhaps apply it to their own situation.Continue reading “What to do as a gym owner during the COVID19 outbreak”
For the last several weeks we’ve been working on enhancing the gym schedule feature based on user feedback, as well as adding a completely new feature to allow members and visitors to book sessions, such as private lessons, through the gym website.
In this article we’ll give you a quick tour of the new features and provide details on how to get started:Continue reading “Feature Update: Enhanced schedule and session booking”
Processing payment cards and bank debits is a common requirement for most membership based businesses, such as martial arts schools, fitness / MMA / cross-fit gyms and yoga studios. Being able to charge members on a regular schedule for memberships and create on-demand charges for selling products is how those businesses generate revenue.
Despite being so important for such businesses, payment processing is often one of the most misunderstood aspects of it, and particularly how payment processing fees are calculated.Continue reading “Understanding payment processing fees for martial arts schools, yoga studios and fitness gyms”