If you’ve ever found yourself frustrated or burnt-out on coming up with lesson plans week after week, you’re in the right place.
Here’s the sad truth:
A structured curriculum for classes is missing from too many martial arts schools…
Instead, the most common approach is the “technique of the day” — where an instructor shows a few random techniques during class, often without any unifying theme or relation to previously taught material.
If they’re more diligent, instructors sometimes might prepare a week or two worth of material in advance…
In my previous article, I covered the main acquisition channels for new members at martial arts gyms. It may or may not surprise you that search engines accounted for a whopping 46% of new gym members. If you add map services such as Google Maps to it, which is another form of search, that comes to a staggering 63%. That means that on average, almost 2 / 3 of your member acquisition will arrive via online search.
The survival and growth of a martial arts gym is tied closely to the influx of new members. Members pay the bills, and without a steady flow of new ones, a school cannot grow or even maintain its current status, as there is a constant churn of existing members.
To understand how prospective members might find your place, we ran a survey on Reddit’s BJJ community. Being that the results are from an online community, you would expect the data to somewhat prefer online acquisition channels. However, I believe it is still representative of how most people conduct their martial arts school search.