Wille Colon - March 2, 2021

5 Points To Building Out Your Kids Program

A strong kids program is extremely valuable to most martial arts schools. It’s a major stream of income, and the foundation for building a strong adults class focused on competition. 

Yet, at the same time recruiting kids presents a completely different challenge to recruiting adult members, and many gyms struggle to consistently add new junior members. In this article, we’ll give you the blueprint for building out your kids program into a successful and integral part of your school and business, including: 

  1. Making a strong first impression
  2. Connecting with the parents
  3. Winning over the children
  4. Having fun while training
  5. Rewarding effort and recognizing progress

Let’s dig in –

Continue reading “5 Points To Building Out Your Kids Program”

Recent Articles

Eran Galperin - January 14, 2021

Gym Owner Interview: Heroes Martial Arts

Alan “Gumby” Marques is a black belt in Brazilian Jiu-Jitsu under Ralph Gracie, and the owner of Heroes Martial Arts in San Jose. He is also the co-founder of the OTM (OnTheMat) brand. Gumby was also my (Eran) instructor and Jiu-Jitsu mentor for close to 4 years, and the person who awarded me my brown belt back in 2015. I talked to Gumby about his school and how he’s been dealing with the COVID situation.

Continue reading “Gym Owner Interview: Heroes Martial Arts”
Eran Galperin - January 8, 2021

Gym Owner Interview: Pinellas County Aikikai

Reuven Lirov has been practicing and teaching Aikido since 2007 and currently holds a Sandan, or 3rd-degree black belt and Fukushidoin (1st level instructor) through the United States Aikido Federation and Hombu Dojo in Tokyo, Japan.

He is also the author of The Aikido Student Manual: A New Generation’s Guide To Traditional Martial Arts. We sat down with Reuven to talk about his Aikido school, Pinellas County Aikikai.

Continue reading “Gym Owner Interview: Pinellas County Aikikai”
Eran Galperin - September 23, 2020

How We Built The Best CRM For Martial Arts Schools

Before founding Martial Arts on Rails in early 2016, I have been training in Brazilian Jiu-Jitsu for close to a decade. From the east coast to the west coast in the US, to Japan and Israel, I’ve dropped in and trained regularly at many different locations.

Since I build software products for a living, I couldn’t help notice how backwards some of the systems I had to interface with as a member / visitor in many of these places. For example –

  1. No online onboarding or profile access.
  2. Uncertainty regarding payments – from cash to Paypal and insecure online payment forms.
  3. Complete lack of visibility to my training record.
Continue reading “How We Built The Best CRM For Martial Arts Schools”
×

Get Our Best Content In Your Inbox

Insights on how to manage and grow your gym

Subscribe Now
×

Subscribe

Get our latest articles on the business of managing gyms and martial arts schools.

* Unsubscribe at any time