Online search is one of the main ways people find businesses in the 21st century, and martial arts schools are no exception. Ranking high in search results in your area can increase your new sign-ups significantly.
SEO stands for Search Engine Optimization, and it’s the process of optimizing your online presence to help search engines such as Google recognize your brand and rank you higher in their search results.
In this article we’ll quickly cover 4 points that will help improve your search results rankings and drive more organic traffic to your website:
Email marketing and list-building are the number one resource to create sales across many industries. In saying that, email marketing is also commonly the most overlooked asset for martial arts academy owners.
Martial arts schools need to attract students and retain them by building strong personal relationships. With the right tools and strategies built for martial arts school owners, it can bring in new students while also allowing them to devote their time and focus on their active students and classes.
When running a martial arts school, bookkeeping is where many new owners tend to fail or learn their hardest of lessons. If done correctly, it can keep you from losing the momentum you gained from opening your martial arts academy. Here are some crucial tips to keep your bookkeeping on track.
Thinking about opening your own school? There are many things to consider and plan for before taking the plunge. In this article we’ll go over the top 10 things to think about in preparation for starting your own school.
We reached out to Lindsay Sutton of Community Karate Center in Saint Charles, MO, to ask her about the founding story of her Karate school.
Tell us about Community Karate Center – What is the story behind opening it?
In 2018, my husband Neil and I, along with our friend Michael, decided to open our own karate dojo. We knew that we could do better than some of the local schools and I loved the idea of having creative freedom to run the business however we wanted; putting the focus on traditional karate values with a strong emphasis on customer service.
Expanding your martial arts business with merchandising by setting up your own shop in your academy is essential to maximizing your revenue. But, what is merchandising, and how will it make your martial arts business more profitable?
We have a some exciting new features and quality-of-life enhancement we wanted to share with you! We have been working on those since the last significant update in late January, and you might have seen some of those already while using our platform. Today we’ll cover in detail what is new and what has been changed:
A strong kids program is extremely valuable to most martial arts schools. It’s a major stream of income, and the foundation for building a strong adults class focused on competition.
Yet, at the same time recruiting kids presents a completely different challenge to recruiting adult members, and many gyms struggle to consistently add new junior members. In this article, we’ll give you the blueprint for building out your kids program into a successful and integral part of your school and business, including:
Since our latest feature release at the beginning of the year which introduced the online shop feature, we’ve been working on implementing a skills library feature, and overhauling the attendance tracking reporting.
Let’s go over what has been added and what has changed with the recent update:
Alan “Gumby” Marques is a black belt in Brazilian Jiu-Jitsu under Ralph Gracie, and the owner of Heroes Martial Arts in San Jose. He is also the co-founder of the OTM (OnTheMat) brand. Gumby was also my (Eran) instructor and Jiu-Jitsu mentor for close to 4 years, and the person who awarded me my brown belt back in 2015. I talked to Gumby about his school and how he’s been dealing with the COVID situation.