Why You Should Be Tracking Attendance At Your Martial Arts School

Checking-in with a code or a membership card is a very common practice at fitness gyms, and is becoming common place in martial arts schools as well. While it sometimes seems like a needless hassle, there are significant benefits to tracking attendance, for both the instructors and the students.

The Underbelly of Gym And Martial Arts Sales

When building your gym’s marketing, there’s a basic conflict for every gym owner. On one hand, they opened a gym or martial arts school because they love the sport and art they train in, and would like to make it as accessible as possible to people in their community. On the other hand, they are […]

Most Gym Websites Suck, But They Don’t Have To

As someone who moved a lot and likes to travel, I find myself searching for gyms in new places quite often. My first contact with a gym is typically through their website, and thus I’ve already seen a lot of variety in gym website design. Granted, it’s mostly BJJ schools websites, as that is the […]

Why We Use Stripe For Payments

A story recently broke out about National Fitness Financial non-payment to gym owners. National Fitness is a gym management software, not unlike our own, but one big difference is that they handle billing and collections directly, as it would appear from the article. I cannot comment on the exact situation at National Fitness as they […]

5 Reasons you should be using social media for your gym

Social media has pervaded our daily lives to the degree that you’ll be hard pressed to find a member of your gym who doesn’t use it at all. Over 90% of young adults (18-29) and 2/3 of all Americans, use social media in some way. Sites such as Facebook, Twitter and Instagram provide you with […]

How to Make a Referral Program Your Gym’s Most Powerful Marketing Tool

Member referrals are an extremely valuable source for finding new members for your gym. When we analyzed how people find martial arts schools, 21% of people found their current gym through a referral. However, 41% of people decided to visit their gym for the first time based on a referral – This means that an […]

How to Build a Curriculum for Your Martial Arts School

If you’ve ever found yourself frustrated or burnt-out on coming up with lesson plans week after week, you’re in the right place.  Here’s the sad truth: A structured curriculum for classes is missing from too many martial arts schools… Instead, the most common approach is the “technique of the day” — where an instructor shows […]

SEO For Martial Arts Gyms (2019)

In my previous article, I covered the main acquisition channels for new members at martial arts gyms. It may or may not surprise you that search engines accounted for a whopping 46% of new gym members. If you add map services such as Google Maps to it, which is another form of search, that comes […]

How People Find Your Martial Arts Gym

The survival and growth of a martial arts gym is tied closely to the influx of new members. Members pay the bills, and without a steady flow of new ones, a school cannot grow or even maintain its current status, as there is a constant churn of existing members. To understand how prospective members might […]

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