Why you should be tracking attendance at your martial arts school

Checking-in with a code or a membership card is a very common practice at fitness gyms. I haven’t seen it done often at martial arts schools, until I joined my current academy which does just that. At first I considered it a hassle – I knew all of the staff personally after the first week, […]

Most Gym Websites Suck, But They Don’t Have To

As someone who moved a lot and likes to travel, I find myself searching for gyms in new places quite often. My first contact with a gym is typically through their website, and thus I’ve already seen a lot of variety in gym website design. Granted, it’s mostly BJJ schools websites, as that is the […]

Why We Use Stripe For Payments

A story recently broke out about National Fitness Financial non-payment to gym owners. National Fitness is a gym management software, not unlike our own, but one big difference is that they handle billing and collections directly, as it would appear from the article. I cannot comment on the exact situation at National Fitness as they […]

5 Reasons you should be using social media for your gym

Social media has pervaded our daily lives to the degree that you’ll be hard pressed to find a member of your gym who doesn’t use it at all. Over 90% of young adults (18-29) and 2/3 of all Americans, use social media in some way. Sites such as Facebook, Twitter and Instagram provide you with […]

How to make a referral program your gym’s most powerful marketing tool

Member referrals are an extremely valuable source for finding new members for your gym. When we analyzed how people find martial arts schools, 21% of people found their current gym through a referral. However, 41% of people decided to visit their gym for the first time based on a referral – This means that an […]

How to build a curriculum for your martial arts school

A structured curriculum for classes is something that is often missing in martial arts schools. The most common approach is the “technique of the day”, where an instructor would show a few random techniques during class, often without any unifying theme or continuation of previously taught material. If they’re more diligent, instructors might prepare a […]

How people find your martial arts gym

The survival and growth of a martial arts gym is tied closely to the influx of new members. Members pay the bills, and without a steady flow of new ones, a school cannot grow or even maintain its current status, as there is a constant churn of existing members. To understand how prospective members might […]

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