Before founding Martial Arts on Rails in early 2016, I have been training in Brazilian Jiu-Jitsu for close to a decade. From the east coast to the west coast in the US, to Japan and Israel, I’ve dropped in and trained regularly at many different locations.
Since I build software products for a living, I couldn’t help notice how backwards some of the systems I had to interface with as a member / visitor in many of these places. For example –
No online onboarding or profile access.
Uncertainty regarding payments – from cash to Paypal and insecure online payment forms.
Complete lack of visibility to my training record.
No gym owner goes through his career without any setbacks, so it’s important to be ready for them. One of the best ways to deal with setbacks is the ancient philosophy of Stoicism, which has been practiced since the times of ancient Greece and the Roman Empire.
It’s also used in modern times and gained popularity through the works of authors like Donald Robertson and Ryan Holiday. Some great minds of the past were also interested in this philosophy. Thomas Jefferson, Ralph Waldo Emerson and Theodor Roosevelt are just a few of them.
It’s been over two months since my gym had to close down. No income, no in-person contact with the students and of course no training.
The gym I teach at in The Netherlands hires me as an instructor to teach Brazilian Jiu Jitsu classes, which means I’m not the one paying rent. It’s a different situation compared to some gym owners, like my coaches in Brazil, who are struggling to pay rent and retain members.
For the last few weeks we’ve been working on a refresh of the gym website template we’ve been offering, a feature that has barely been touched since we launched more than 4 years ago. Let’s go over what’s new:
High level competitors in any sport have a gruelling training regiment. That might seem incompatible with the inclusive feel of most martial arts schools, where everyone is encouraged to join and train to the best of their physical abilities.
Does it make sense to invest in a competition team and training that would exclude most of your members? In this article we explore the benefits of doing so and how it can help your academy prosper.
The first rule of sales is to get the product into the customer’s hands. And if you run a service-based business like a martial arts school, the only way to get your “product” into your customers’ hands is to let them try your service.
Trial offers are an effective method of driving more people into your martial arts gym, but they often leave owners frustrated at how so few “convert” to regular memberships once those trials have ended.
Does this mean trials are actually ineffective at driving memberships? Not quite. If you take a look at trials that have low conversion rates, you’ll notice a few patterns…
With most gyms currently closed due to the global coronavirus pandemic, it’s hard to tell when or if things will ever go back to the way they were before. I’ve been having conversations with our users and other gym owners about their concerns and ideas for how to respond to the situation, and have been following closely on how other industries are handling it.
Private classes are an excellent way for students to get personal, customized instruction, and for instructors to generate additional income to supplement group classes. However, many gyms do not offer private lessons, for various reasons.
In this article, I will tell you why you should be teaching private classes regularly, how your students will benefit from them, how to teach a private class (+ the big mistakes to avoid) and how to sell your private classes.
As many gyms are currently shutdown due to the COVID-19 pandemic, many instructors are using this time to re-evaluate their curriculum. Much of the focus will likely be on technical instruction, but there’s another aspect that is often overlooked – warm-ups.