Katie Lusnia - November 26, 2021

Cross-Training for Combat Sports

There’s a reason the greatest sports and hero movies always have a training montage. Practicing a skill is never enough to beat the villain. The good guys prevail because they put the time and effort into building strength and using cross-training to get their bodies into top all-around shape. 

Now that you have the Rocky theme song stuck in your head, we can discuss the importance of including cross-training for combat sports. Whether you teach martial arts, boxing, or wrestling, cross-training helps your athletes to prime their bodies for competition. 

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Recent Articles

Steve Theunissen - November 23, 2021

6 Gym Retention Strategies That Really Work

Your gym lives or dies off its membership. They’re what pays the bills. So your job is to get them and then keep them. While most gyms do a decent job of attracting new people, the majority of them suck at retaining them. Just look at the statistics …

  • Around half of new gym members quit in the first six months.
  • The monthly attrition rate is between 3-5%; that’s around half of your membership lost every year. 

Those figures would be devastating to any industry. Yet, gyms have come to accept them as par for the course. Well, they – meaning you – can’t afford to do that any longer. COVID has changed the game. With more people working out at home or choosing online training options, getting new members has become a lot harder. Here are 6 strategies to stop the bleed and turn new members into satisfied long term allies and advocates. 

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Josh Peacock - November 12, 2021

Why You Should Be Using a Booking Process for Your Gym or Martial Arts Business (And How to Do It)

Session booking is an invaluable capability for small or exclusive programs that require limiting the volume of individuals on the mat, or for an academy that depends in large part on private lessons, or who run a lot of seminars and workshops.

But there are also “hidden” reasons why booking is a great procedure to implement at your martial arts school or gym that show that it can be useful for any gym or martial arts school. In this article, we’ll discuss what those are, how to properly implement a booking process, and then how to maximize it.

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Josh Peacock - October 29, 2021

Understanding the Stages of Learning in Martial Arts

How Newell’s Model of Motor Learning Can Help You Become an Extremely Effective Martial Arts Instructor

In a 1985 paper, groundbreaking motor control and learning researcher Karl Newell mapped out 3 stages of learning that have proved useful across occupational therapy, physical therapy, sports, and other motor activities. According to Newell, developing skill within a domain of motor activity follows 3 recognizable steps:

  1. Assembling a Coordination Pattern
  2. Gaining Control of the Coordinative Structure
  3. Skilled Optimization of Control
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Josh Peacock - October 20, 2021

Martial Arts Advertising: The Definitive Guide to Campaign Preparation & Ad Copywriting that Gets Results

With nearly half the world’s population using social media and search engines now, these platforms have become a nonnegotiable part of any martial arts advertising and marketing strategy.

Of those 4.5 billion people, most are on Facebook and Instagram, and most use Google as their preferred search engine, too. While there are other large social media platforms and search engines, those three dominate nearly every local market, so they are most likely to be useful to you as a martial arts school owner.

Since these ad platforms change rapidly, this article will focus on the evergreen strategy parts of crafting effective search and social advertisements instead of a step-by-step setup and management tutorial.

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Eran Galperin - October 15, 2021

October 21′ Feature Update – Bulk payment operations, promotion requirements update and more

We have another round of feature updates and enhancements to share with you today, as well as a few announcements.

Bulk Payment Operations

We’ve added the ability to perform actions on multiple payments at once, similar to the options we have for the members list. You can select some or all payments on a page, and then perform mass actions including:

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Josh Peacock - October 8, 2021

Everything You Need to Know About Payment Processing for Your Gym, Studio, or Martial Arts School

There’s a lot to look out for when you’re trying to get started with payment processing for your gym or school. To help keep your bottom line healthy, we’ve written this article to help you understand all the most important issues in payment processing and how to leverage that knowledge to save you money and headache down the line.

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Eran Galperin - September 5, 2021

August ’21 Feature Update: Sales reporting, shop discounts and more

In this feature update we have a bunch of quality-of-life improvements as well as few commonly requested enhancements.

Sales reporting refresh and Cost-Of-Goods

We gave the sales report (previously called the product revenue report) a visual refresh to highlight key aspects and include comparison to previous periods and monthly totals.

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Josh Peacock - September 3, 2021

How “Motor Control” Works in Combat Sports & the Secret to Creating Better Trainings

Much effort is expended by martial artists to understand the best techniques and strategies of combat sports competition, but not much attention has been given to the perceptual skills that underpin competitive success. For this reason, it is a new and exciting frontier for leaders in coaching and training inside the martial arts community to consider.

Motor control is a field of study that “focuses on the neural, physical, and behavioral aspects that underlie human movement” [1]. A major part of this is the human perceptual system, especially vision, and how that affects the way humans coordinate and execute movements. The two are intimately tied together. Therefore, the secret to better training methods is to understand how motor control works so that it can inform how coaches and learners approach it more effectively.

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